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Since its establishment in 1863, the ICRC has lived up to its mandate of providing relief during calamities and disasters, as well as protecting victims of international and internal armed conflicts around the world. The organization actively provides physical, emotional, and psychological support for victims that include war-wounded prisoners, refugees, civilians, and other non-combatants.

ICRC tapped C9 Digital in its undertaking to embrace the digital age by transitioning from its century-old traditional marketing methods into state-of-the-art digital marketing campaigns and initiatives to bridge the gap between their timeless humanitarian cause and initiatives and the modern generation.

C9 Staff wasted no time in studying and evaluating all information provided by ICRC. All things considered, C9 Staff identified the need for a Social Media Ad Specialist and Google Search Advertiser. If hired locally, such service can cost ICRC almost US$ 6,000 in payroll cost each month. C9 Staff, however, was able to provide an expert Digital Marketing Specialist to ICRC at a far lower cost but with high-quality results.

AMAX Group USA is a relatively new start-up based in Texas that manufactures consumer-grade drones and toy products under the globally recognized AMAX Brands. It is currently reputed to be one of the biggest toy manufacturers in North America.

AMAX Group USA has relied on the traditional marketing method of deploying sales teams to physically introduce and market products to major retailers such as Walmart, Costco, Target, and Kroger, among others. Soon after, the company felt the need to benefit from a dedicated customer service system to deal with its growing technical sales, and after-sales customer support channels.

C9 Digital wasted no time in studying and evaluating all information provided by ICRC. All things considered, C9 Digital identified the need for a Social Media Ad Specialist and Google Search Advertiser. If hired locally, such service can cost ICRC almost US$ 6,000 in payroll cost each month. C9 Digital, however, was able to provide an expert Digital Marketing Specialist to ICRC at a far lower cost but with high-quality results.

A Berlin-based GmBH digital audio technology company, Native Instruments is a leader in digital music creation and performance, with audio products popularly used onstage and in the studio by global stars and sound industry legends.

For over 20 years, Native Instruments has been at the heart of musical innovation as it pursued its vision to inspire and empower music lovers around the world. Its ground-breaking platforms have created thriving creative communities, with products and services consistently pushing technological boundaries and opening new creative horizons for professionals and amateurs alike.

Native Instruments has been strengthening its presence in the retail market, making up 50% of its revenues and the other half from its traditional e-commerce channels.

Seeing the opportunity to tap into digital marketing campaigns to further enhance their market presence, the Chief Marketing Officer and Head of E-Commerce got in touch with C9 Staff to help strategize their goal in optimizing their online footprint through SEO and other digital marketing methods.

C9 Staff took on the challenge by hiring a Search Engine Optimization (SEO) consultant from Eastern Europe who effectively rolled out the tailored digital marketing campaign developed for the company.

Armed with Native Instruments’ brand reputation in the market, C9 STaff devised a long-term strategic roadmap to boost search engine visibility through a comprehensive SEO package which includes both onsite and offsite optimization, backlinking, and page indexing, just to name a few.

C9 Staff undertook a stringent and rigorous recruitment process to find the ideal SEO consultant for Native Instruments with a proven track record and costs less than similarly-skilled local SEO specialists.

Vorwerk is currently recognized as one of Europe’s big-name brands with one of the largest international sales network numbering approximately 546,000 sales agents under its its US-based subsidiary, JAFRA Cosmetics. Much of its revenues are attributed to direct sales through traditional methods of deploying teams in the global market.

A large part of Vorwerk’s success lies in its consolidated group that encompasses over 27 companies worldwide, which are divided into eight main fields of business. Faced with the challenge of the rapidly-evolving global market, Vorwerk needed to take advantage of emerging market forces, not only to promote its brand to the online environment, but also to bridge the gap to generate more revenue streams with the online global consumer market.

Vorwerk’s corporate Head of Marketing enlisted C9 Staff to take on the challenge of ushering in the company into the digital and online market environment, taking into account reduced costs and ensure optimal returns on investment.

The primary objective for C9 Staff was to provide a digital marketing strategy for Vorwerk and hire the ideal digital marketing experts that will implement and manage the campaign.

C9 Staff conducted an extensive study and analysis of Vorwerk’s business model to create a comprehensive and complete digital marketing strategic roadmap. It came up with an in-depth digital marketing program that incorporated actions to boost corporate branding, social media design and marketing, graphic designs, corporate imaging, content marketing, and paid advertising initiatives, among others.

C9 Staff began its proprietary end-to-end sourcing, recruitment, and hiring activities, with a complete background check of all potential digital marketing specialists. It came up with hiring two of the best-qualified mid-level graphic designers who specialized in all required areas for the customized digital marketing campaign for Vorwerk.

To add value to the partnership, C9 Staff offered a comprehensive digital marketing strategy from marketing conceptualization to implementation, which is then checked, monitored, and audited by a dedicated management team supervising the graphic designers.

C9 Staff also developed communication, performance management, and audit protocols to ensure the seamless and collaborative partnership dynamics for its digital marketing role with Vorwerk.

SoluM ESL is a global electronic shelf label and technology company, established as a Smart Factory solution by Samsung Electronics. It succeeded in realizing facility operation efficiency and eco-friendly image by reducing paper material cost, disposal cost, and saving on operator management time while improving real-time inventory management accuracy.

The concept revolves around an automated labeling system that can save hundreds of thousands of dollars by reducing paper material cost and disposal cost per year, as well as improve the work efficiency of warehouse managers. The main requirement was the maintenance of 100% inventory data accuracy between the system and warehouse, and the ability to track this information on-site at real-time.

The company envisioned further expansion into the global online market and identified digital marketing to be the key to realizing this goal. However, the task of content creation and content management on a global scale proved to be too big for the company’s in-house digital marketing team. Hiring local digital marketing teams can push marketing costs upwards of $20,000 per month so an alternative solution has to be found.

SoluM then sought C9 Staff to develop a top-performing and cost-efficient digital marketing team to manage its digital content creation and content management strategies. At the same time, the company wanted to keep the cost of digital marketing down in order to maximize ROI without compromising quality and reliability.

C9 Staff rose to the challenge by first assessing SoluM’s digital marketing needs. Then, a strategic program was formulated that identified 4 major elements of the digital marketing plan: web development; content creation and editing; copywriting, and multimedia design. The plan included putting a team together consisting of four digital marketing specialists who are able to handle each of these elements.

Since SEO campaigns take time to realize results, C9 Staff crafted a comprehensive digital marketing roadmap and undertook a stringent recruitment and screening process to find and recruit high-caliber digital marketing experts to comprise the team. After the team was assembled, they immediately implemented a full-scale digital marketing campaign with fewer people and reduced costs. The entire project only cost SoluM around $8,500 per month without compromising the quality of performance and desired outcomes.

As one of the leading remote-controlled drone manufacturers based in Texas, Propel has lived up to its name as one of the most outstanding brands in the industry. It is also one of the few prominent drone brands that have become popular among movie fanatics with its Star Wars Collector’s Edition series that featured its Battle Quadcopter models based on the iconic spacecrafts from the movie franchise such as the X-Wing, Tie Fighter, and the Speeder Bike.

As Propel’s sales went up, so did their need for more efficient after-sales support. The company started having issues keeping up with support demand from customers as evidenced by the growing volume of inbound phone calls, live chat, and email support tickets coming through their website and other channels. This resulted in complaints and negative reviews online ultimately affecting its brand reputation among customers and business partners.

In order to improve the company’s market reputation and to broaden its footprint in the global market, the company decided to strengthen its customer service support program. Thus, Propel partnered with C9 Staff to develop strategies related to customer support using phone, email, live chat, and social media channels. The main objectives for C9 Staff were to improve customer call handling and response, after-sales support, issue resolution, and address the growing volume of support tickets from customers.

C9 Staff developed a customer-centric support plan that assured a 100% response rate, quick case resolution, and the generation of online five-star reviews from customers to boost the Propel brand’s corporate and market reputation. The aim was to establish a balance between providing exceptional outsourced customer support to handle inbound call traffic and remain cost-efficient.

C9 Staff identified five key issues for the increasing inbound call volume. These were then used to train a carefully selected Philippines-based support team to man Propel’s phone support channel.

Also, C9 Staff developed personalized email support templates based on common issues identified from the support tickets submitted by customers. An email support team was then put together to handle the company’s email support front.

As an added value, C9 Staff also provided multilingual customer support in English, French, Italian, and Spanish, at no additional cost to Propel. All these were executed at minimal costs without affecting the quality of performance required from all support teams.